What is Brave Browser?
Brave Browser is a free, open-source web browser developed by Brave Software, Inc., known for its commitment to privacy and speed. Built on Chromium, it blocks intrusive ads, third-party trackers, and enhances security through built-in features like HTTPS upgrades. Brave users can optionally opt into the Brave Rewards program, where they view privacy-respecting ads and earn Basic Attention Tokens (BAT) for their attention. This approach aims to create a fairer digital advertising ecosystem by directly rewarding users and supporting content creators without compromising privacy.
Basic Attention Token (BAT)
The Basic Attention Token (BAT) is an Ethereum-based cryptocurrency integrated within Brave Browser. BAT is the core of Brave’s unique advertising model, which empowers users, advertisers, and publishers. Users who opt to view ads receive BAT as a reward, which they can use to tip content creators or exchange on cryptocurrency markets. Advertisers purchase BAT to fund their campaigns, while publishers earn BAT based on the attention their content generates.
BAT offers an alternative to traditional, data-driven ad models by reducing intermediaries and ensuring privacy for users. It also aims to eliminate issues like ad fraud and poor targeting, problems common in current ad-tech ecosystems. While Brave initially only supported BAT through
